Supporting you from A to Z, in creating, launching and expanding your marketplace
Workshops on all components
of your marketplace project
Equipped with a global vision of marketplace projects and a fine knowledge of the digital ecosystem, our experts are here to assist you in the strategic and operational phases of your project.
Identify, seize new opportunities and make the right choices to begin succeeding right from the outset of your project
A key step in your project, launching your business requires you to define your strategy. Determine your business model and business plan, position of your marketplace and strategic orientations, leave nothing to chance in this new adventure. Make the right structural choices and lay the groundwork for your project.
Studying and constructing your business model
Defining and adjusting your business plan
Creating a growth strategy based on your existing plan (e-commerce, non-digitalized processes, etc.)
International strategy definition
Defining the project’s strategic deployment plan, key milestones and monitoring indicators
Legal and accounting
Master the marketplace legal framework and accounting operations
As with traditional e-commerce sites, the marketplace is subject to comply with strict regulations. Legal notice, GTC, TOU, GDPR: you have an obligation of transparency towards your site users. Payments are also highly regulated. Accepting the receipt of payment on behalf of third parties, specific to the marketplace model, will not take place without full comprehension of it’s mode of function and its rules. These rules are among the essential topics to consider before launching your marketplace.
Structuring the offer
Prepare your marketplace through the organization of your catalog and selection of your future technology partners
What products or services categories will be offered on your marketplace? What information will be included on your product sheet? What logistics policy and service offer will be proposed to your sellers and how will they be implemented? Structuring your offer involves selecting partners who can help you keep your promises to your users (sellers and end customers).
Defining the depth of the offer
Catalog structuring (category, attribute, declensions, unified product sheet)
Choosing third-party technology providers (payment solutions, merchandising, email …)
Coordinating services (after-sales service, logistics): delegate or take charge?
Recruit and integrate sellers, suppliers or partners to propose a reference offer
Aggregating catalogs outside your marketplace is the key to its success. Whether they act as third-party sellers, suppliers or partners, how do you convince them to join your platform? How can you recruit new partners? Once you have taken these steps, how can you integrate your new partners onto your marketplace? We deliver you the keys to successful onboarding!
Marketing & sales promotion
Activate effective levers to boost traffic and conversions on your marketplace
How can you position your marketplace to appear first in search engine results? What sales promotion can you put in place to boost your sales? Many levers can accelerate the growth of your marketplace. With the arrival of ever more efficient technologies, seize the best opportunities to expand.
How can you organize and optimize platform management on a daily basis?
So, your platform is ready to launch and you’re wondering how you can manage it on a daily basis? Administrator role, defining rules to follow, marketplace content moderation…. master these issues to ensure effective marketplace management.
Got a marketplace project?
Get in touch with one of our experts and discover how
Wizaplace can assist you in creating your platform